Articles for the Month of January 2014

Valentine’s Day roses – why they cost more!



Now that Valentine’s Day is a few weeks away, let’s talk about why do roses cost more on that lovely day.
The simple answer to this is supply and demand. Everybody wants roses!

But here is a little more, if you are interested. As our friends at Daley’s Florist & Country Expressions in US mentioned:

- Growers need to pinch back their crops in order to time them to be ready for mid February. This leads to a period of lost production and income for the grower, which they recover by upping the price of the next crop.

- The amount of labour to harvest all these roses triples for the Valentine’s Day crop. These extra labour charges are also passed along.

- The short days and cold temperatures, (yes even in South America) add to the energy costs needed to produce premium blooms.

- Transportation costs also increase. Most of the roses used today in North America are imported from Ecuador and Columbia. There is such a high demand for the holiday that there is often not enough time to wait for a cargo planes to return empty to pick up the next shipment of roses. The additional freight needed to move all these blooms is reflected in the price.

We all want the BEST! Majority of floral shops are ordering their roses a month or more ahead of time. We know the variety and grower who has the best performing flowers and we are all basically bidding on them to make sure we can offer the best quality.

Here in Canada things can be a bit different, it all depends on the weather conditions. We  always have to keep in mind that we may end up with no flower delivery, do to bad weather.  It almost happened last year. A big snow storm closed the roads in Ontario, a lot of flights were cancelled, and a lot of shipments were delayed. We are working with perishable goods, the flowers can’t be stored more then a few days in advance, so the flower shops can’t stock up a week or two prior to the event. So fingers crossed and let’s hope this year we will have a nice sunny calm week before Valentine’s Day.

What you as a consumer can do to get the most for your money, when you order flowers for the most romantic day of the year:

- Order Early!

- Send a mixed arrangement that includes a few roses.

- Take good care of your investment, change the water and recut the stems every couple days.

Plan ahead Ladies and Gentlemen and enjoy this special day.

Facebook: FloravilleCanada

Twitter: FloravilleCa

Pinterest: Floravilleca


Flower of the month of January – Calla Lily!




It’s January and for this month my flower of the month is Calla lily.

Although often called Calla lilies, these flowers are not related to lilies. Their botanical name is Zantedeschia spp. (zan-te-des-kee-a) and is related to Anthuriums, Caladiums, Dieffenbachias and Spathiphyllums. 

Calla lilies are a native of southern Africa. They are grown from rhizomes and once planted they keep spreading. It does not need too much care neither is it very sensitive to soil variations. It can thrive in any kind of soil, provided there is a humid climate around. It is a very attractive flower and the most common colour that we see around is white. But the flower is found in colours like burgundy, pink, yellow, blackish purple, and orange.

Standard Callas have a head size of about 6 inches and stem ranging form 20 to 48 inches. These are largely the white and green and white varieties. Miniature callas are the colored callas, although there are also mini white callas as well. Head size range from 3 to 5 inches and stem length from 8 to 30 inches.  Callas are available year round as a cut flower.

Legend behind calla lily

Calla lily meaning has been related to Greek goddess Hera. The word calla means beautiful. The legend has it that Zeus, the roman god had fathered Hercules with earthly woman. When Hercules was born, Zeus wanted him to have divine powers. He drugged Hera and let the little Hercules nurse from her. As Hera came back to her senses, she was furious and pushed the baby aside. During this act, the Milky Way was formed and a few drops of milk fell on the Earth, where they became flowers – Calla lilies. Seeing the beautiful lilies, Venus felt that her beauty is being challenged. She began cursing the flower and soon a heavy pistil came out of the centre of the beautiful cup shaped flower.

Different flowers have different meaning and the Calla lily meaning is both rebirth and union.

Enjoy this beautiful flower this month. Get some potted plants or order a fresh flower arrangement.

Stay in touch:

Facebook: FloravilleCanada

Twitter: FloravilleCa

Pinterest: Floravilleca